The 2014 World Cup PR has served up some great publicity stunts to remember, so we count down our top
five favourites.

1. Paddy Power- Traitor Tony

After England’s first defeat of the World Cup to Italy back on Saturday the 14th June, Paddy Power
managed to come up with a fantastic campaign amongst the disappointment that
was sweeping the nation.

The bookmakers locked a man in a cage which was hanging from a billboard and dubbed him ‘Traitor Tony’ for
betting on Italy to win.

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2. Benefit- BenePub

Situated in Covent Garden, the BenePub allows girls to watch
the beautiful game all whilst getting beautified at the same time.

It’s a completely pink World Cup pub (including the toilets)
offering women an escape from the World Cup antics at home.

The BenePub (nicknamed Gabi’s Head) by Benefit is a great example of how you can use events like the World
Cup to market your product, even if there is no direct link, with just a bit of
forward planning and creativity.

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3. Mattessons fridge raiders- Louis Suarez job
offer

After Luis Suarez took a bite out of Giorgio Chiellini, brands went wild to take advantage of the opportunity.

As the summer transfer window opens, Mattessons went one further, and offered the Uruguayan forward a job
within their company as an ‘official meat taster’.

The offer appeared in the jobs section of several national newspapers.

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4. Paddy Power- Welcoming the England team
home

With England leaving Brazil bottom of their group after an embarrassing show, it was fair to say
that when they returned to England there was a distinct lack of fanfare to mark
the squad’s return.

Taking another spot on our top list, Paddy Power made sure the boys were welcomed home in style by placing a giant billboard in London with the words “Welcome home England (At least try and make it through baggage
reclaim.)

Here’s hoping that England dealt with the airport security better than they dealt with Italy, Uruguay and Costa Rica.

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5. Betfair- Paul the prediction Octopus
breakdown

It wasn’t meant to be a PR stunt from UK bookmakers, Betfair (apparently), but it managed it inadvertently.

Betfair apologised on twitter for the disruption caused when a lorry carrying a giant octopus resembling Paul the prediction octopus from the 2010 World Cup “broke down” in the middle of Oxford Circus.

The question is was the truck really meant to break down on the busiest street in London or was it just a coincidence? Either way, the stunt got plenty of coverage and everyone was fixated by what had happened.

London PR is a PR agency.