What we do - we are passionate about good stories

The London PR Agency was founded by former Daily Mirror journalist Steve McComish in 2007. Today the team has PR experience across all sectors of business and commerce. Above all else we pride ourselves on being media insiders.

Whatever business you are in we can win national media attention for your service or product. Our approach is different from many other PR agencies. For starters we are journalists so we come at every project from a journalist’s perspective. That means we are always looking for a good story to tell about our clients.

We passionately believe that every client has lots of great stories to tell although most need our help in identifying them! We work with clients to find the stories that will appeal to the media while at the same time conveying the client’s key messages. Then we create the stories in a way that will appeal to the media. Finally we liaise with the media to ensure our clients are featured in editorial output. We win our client’s coverage across all media, print, broadcast and online.

The London PR Agency provide all our clients with monthly progress reports tracking our activity and detailing the level of results won. We guarantee all our retained clients national media coverage worth in excess of their spend with us in advertising value equivalent.

We are passionate about the power of PR. Independent studies have concluded that endorsement in editorial content is three times more effective than advertising in conveying messages to consumers. That’s why PR is growing as a sector while advertising revenues are falling (source Marketing Week). More and more marketing professionals are appreciating the power of PR and it’s superiority over advertising.

So, please don’t ask us to do you an advert!

(We get asked this all the time and it frustrates us like crazy). We hate advertising and believe it is both over priced and ineffective. Also please don’t refer to what we do as “advertorial”. This is a word we hate and a concept we despise. Advertorial is a paid for advert trying to disguise itself as editorial copy. It insults the intelligence of readers – which is why we hate it so much. We happen to think the public is pretty media savvy these days and can tell the difference between a real article and a nasty advert.

At The London PR Agency it is all about editorial content. If you hire us we promise to get you featured in editorial content within national media. In other words the bit people actually read / watch / listen to. Isn’t that where you deserve to be?

We do it by being good journalists who are working for you, finding and creating stories that our friends and colleagues in the media can’t resist covering.

And we are so confident that we can break you into national media with it’s audience of millions that we offer a money back guarantee.