The Walkers tweet to eat campaign has been named our favourite of the week. As part of their long standing ‘Do us a Flavour’ campaign, Walkers have launched the very first tweet activated vending machines in London
Walkers took over three bus stops in London last week transforming them into the first ever tweet-activated vending machine.
It is the latest brand to take social media to the streets as part of it’s ‘Do us a flavour’ campaign. The crisp-giant invites passers-by to ‘Tweet to Eat’ using the Twitter handle, @Walkers_busstop.
The vending machines at the bus stops are programmed to dispense free packets of crisps every time someone tweets the account.
Why it works:
The ‘Do us a flavour’ is a very successful running campaign by Walker’s to find its next crisp flavour that works because of its interaction with customers.
The campaign has always allowed the public to vote for their favourite flavour, but the vending machines put a completely different spin on it.
Doing something different and breaking the mould will always achieve coverage, and Walkers have done just that by incorporating the latest technology into their stunt.
What do you think of the tweet to eat campaign?
London PR is a PR and social media agency.