CLIENT: Construction Insure

ABOUT THIS PROJECT:

Construction Insure is a leading provider of insurance services to the UK construction industry. MD Mark Herbert asked us to help raise his profile through a well targeted thought leadership campaign.

By focusing on the issues facing the industry we achieved more than 100 pieces of coverage with 56 quality links for our client including articles in the Daily Express, Insurance Times and Insurance Business.

Notably, Mark’s efforts to push for HM Treasury to introduce legislation preventing price comparison sites from offering their service to contractors attracted the attention of the insurance press and Government officials, who thanked him in a response.

London PR director Steve McComish said: “It’s been a real pleasure working with a professional as knowledgable as Mark. The wonderful thing about engaging in a thought leadership campaign such as this is helping the client to communicate the expertise they already have with a much larger audience.

“It really is very rewarding to take the client’s expertise and pitch it to media in a way which results in a high volume of positive media coverage. The resulting What The Press Say page will have long lasting benefits for Mark and his team.”

See more examples of our work.

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