CLIENT: Steve Miller

DATE: March 2017

ABOUT THIS PROJECT

We’ve been working with controversial weight loss expert and TV presenter Steve Miller for several years, helping him build his media profile as the Simon Cowell of weight loss.

Back in 2014 we got Steve trending on Twitter in the UK and US when we told how he blamed the rise in obesity levels on the acceptance of media figures such as Homer Simpson. The hashtag #BlameHomer trended around the world following widespread media coverage of the story.

Then in 2017 we helped Steve reach a huge audience with his anti obesity message with spots on This Morning and Good Morning Britain along with a heap of national news coverage.

Our activity with Steve has helped him reach more than 150 million people and encouraged many thousands to make healthy food choices. We love working with Steve and are always keen to celebrate his continued his success – with a healthy salad of course.

Back to view more of our work.