With consumers now increasingly choosing to visit a brand’s social media pages than its website it is more important than ever to ensure these channels are managed correctly.
When it’s done right social media can be an incredibly effective sales and marketing channel, allowing brands to communicate directly with their customers and share news, deals and offers.
But if not handled optimally social media can very easily create a poor impression and leave consumers with a negative perception of a brand. This can be toxic to any business and can spread very quickly across other channels.
Our social media team works with clients to agree a joined up social strategy including tone of voice and key messages. We can manage some or all social channels for clients or provide guidance for the in-house team.
Key objectives include growing audience numbers and engagement levels and providing customer service across social channels.
We also run a number of campaigns across both social and mainstream media with out PR team amplifying client competitions across social and into the websites of mainstream media sites.
Social media is the most direct way for brands to communicate directly with their customers and by plugging in with PR and SEO it can be used to supercharge a brand’s profile and ultimately boost sales too.
Our social packages are all bespoke to each client so whether you have one follower or ten million we can help you shape your social voice and boost engagement.
We see social media as an essential piece of the communications toolbox and one that no brand can afford to ignore.
In today’s smartphone driven world customer sentiment in a brand can spread exponentially across social media and can seriously boost or damage a brand’s reputation.
By working with our social team your brand will benefit from a strategic approach which takes into account every part of your message and builds public engagement around you.
It’s one less thing for you to worry about.