CLIENT: Rootstock Festival (France)

ABOUT THIS PROJECT:

French food and music festival Rootstock takes place each July at the Chateau de Pommard in Burgundy.

This year the festival organisers asked London PR to handle all the UK and Ireland PR for the prestigious event.

We positioned Rootstock as Europe’s chicest festival and began pitching to our friends in the media.

We rocked this one with coverage flying in from a very wide spread of the UK and Irish media, both print and online.

Some highlights included this great feature in the Mail Online, the Sunday Times Travel (print), Daily Star, Cosmopolitan, Marie Claire, France magazine, Sunday Times Ireland (print), Country & Townhouse, The Good Life France, Olive magazine, and Joe.co.uk.

In total we delivered more than 140 million opportunities to see, helping Rootstock organisers sell more tickets to UK visitors than ever before in the festival’s history.

See more of our work.

© London PR 2018