Here at London PR we love our pets and we’re definitely an office filled with dog lovers. So it’s brilliant to be able to announce that we are working with the amazing team from Pure Pet Food.

Pure Pet Food are a fantastic young company founded by friends Daniel Valdur Eha and Mathew Cockcroft offering dog food that’s good enough for humans to eat.

The guys appeared on Dragon’s Den a couple of years ago where they were challenged by Peter Jones to eat their dog food to prove it really is as good as they claim – you can see what happened by clicking here.

We are excited to help Dan, Mat and their team to claim their place at the front of the movement championing better quality pet food in the UK. Over the coming months we will be helping raise the profile of Pure’s incredible products by introducing them to a much wider audience through mainstream media coverage.

London PR’s dog owning director Steve McComish said: “We are really excited about our partnership with Pure Pet Food. They are a young company who are really disrupting the pet food sector with innovative and high quality products so it’s incredible to be chosen to help them reach the truly wide and mainstream audience that they deserve.”


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