We were tasked with creating a buzz around newly launched family discount site Likebees.com, the latest venture by former apprentice winner Michelle Dewberry and business partner Vicky Zadeh. The brief was to raise awareness about the site and the key benefits it offered parents – highlighting specific deals and using relevant case studies when required. The campaign focused around family... View This »
JoSoBlu is a fashion accessory start up which launched at the end of 2010. They specialise in the design and retail of unique and quirky bags and have three labels, Re-Uz, ring A rose and momymoo. We kicked off the PR campaign shortly before Christmas and initially focused on the momymoo range of bags which combine fashion with practicality for mothers with babies and young children. Our... View This »
Our brief from online handbag retailer Bagnificent was a simple one, "Can you get us into the fashion pages of the national newspapers?" It's a request we hear a lot. The snag in this case was the budget, which was tiny. In advertising terms it wouldn't have covered more than a couple of column inches in one of the red-tops, at best. But we liked the site and we loved the concept of... View This »
Mind magicians are big business. David Blaine was a huge star a couple of years back but the man of the moment in the UK has to be Derren Brown. But when we were approached by the little known Darren Stanton I must admit to having my reservations. Darren described himself as a paranormal entertainer, with hypnosis and past-life regression being amongst his many skills. As a cynical former... View This »
We helped launch the UK’s leading online fraud protection service with a campaign which won coverage on both ITV news and Sky News. Fraudlock CEO Charlie Scott says, "Working with the team at London PR has been, and continues to be, an absolute pleasure. Their creative ideas, energy and professionalism has ensured that we have had excellent press coverage for our new business, which has... View This »
Everyone in our office enjoys a good cuppa so we were delighted when the makers of Tava Tea asked us to handle their PR. Tava is a special kind of tea: it has numerous health benefits, including weight loss. It's a blend of several green teas and was developed by medical graduate Tim Thurlings. Our first move was to research the ingredients of the tea. A quick Google search revealed that many... View This »
Leading phone comparison site MyPhoneDeals.co.uk called us in to boost their profile in late 2010. We secured plenty of coverage including many valuable inbound weblinks from the following media outlets: TechCrunch, Mac World, Computer Weekly, PC Pro, Metro, Evening Standard, OK magazine, Computer World, The Gadget Show and Electric Pig.co.uk. View This »
TixCompare.com is the UK’s leading event ticket comparison website. It launched in 2009 as EventsV.com and our PR campaign won coverage in titles including, BBC Click and Metro. The site has since rebranded as TixCompare.com. View This »
File sharing site for new music OOiZiT.com asked us to put together a launch campaign which would target the huge audience of BBC Radio 1. We broke the site onto the national stage with a major broadcast feature on BBC Radio1's Newsbeat which included an interview of the site founder and several of the artists involved. Print coverage followed in T3, Mac World, The Guardian, and Which Magazine... View This »
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