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• Guide Dog Disaster for easyJet

  

  It seems nowadays when airlines are in most need of some positive PR, opportunities are often missed and instead they end up making the headlines for all the wrong reasons. Joanna Jones, legally blind from the age of 16, regularly flies between London and Belfast yet was turned away at the airport because she didn’t have the paperwork easyJet required for her guide dog Orla to board the...  View This »

  
  

• PR Stunt Leaves Fishy Smell

  

  Being the big fish in the small pond turned out to be the dead fish in no pond for Advantage SA and its co-brand Advantage Adelaide when they delivered 55 goldfish in a bowl to unimpressed media outlets. The goldfish were delivered, along with the text, “Be the big fish in a small pond and come test the water” to multiple media agencies in a bid to promote South Australia. However many turned...  View This »

  
  

• Giggs legal case could become career defining

  

  Ryan Giggs attempt to gag the press over his alleged affair has backfired spectacularly and rather than suppressing the story his actions have amplified and magnified it – causing huge damage to his reputation. Giggs has been at the top for an incredible 20 years and has won every honour under the sun during his career with Manchester United yet his actions over this alleged affair could...  View This »