blog
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Royal wedding Barbie dolls: a fitting tribute to Wills and Kate?
Been there, done that, got the… Barbie doll If you thought that the tacky souvenirs from last year’s royal wedding were all gone, you can think again! To mark the one year anniversary of Kate and Wills tying the knot, world-famous toy makers Mattel have today announced that its plastic figurines of the royal couple are now available to pre-order for an eye-watering £99.99. What does this... View This »
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Scribbler Appoints London PR
Greetings card retailer Scribbler has brought in London PR to promote its new website and 23 stores across the UK. The company which was founded in 1981, is at the forefront of edgy humour and great design, and has recently launched a personalised card website competing against the likes of Moonpig. Steve McComish, MD at London PR, said: “We are delighted to be working with Scribbler. It’s a... View This »
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Guide Dog Disaster for easyJet
It seems nowadays when airlines are in most need of some positive PR, opportunities are often missed and instead they end up making the headlines for all the wrong reasons. Joanna Jones, legally blind from the age of 16, regularly flies between London and Belfast yet was turned away at the airport because she didn’t have the paperwork easyJet required for her guide dog Orla to board the... View This »
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PR Stunt Leaves Fishy Smell
Being the big fish in the small pond turned out to be the dead fish in no pond for Advantage SA and its co-brand Advantage Adelaide when they delivered 55 goldfish in a bowl to unimpressed media outlets. The goldfish were delivered, along with the text, “Be the big fish in a small pond and come test the water” to multiple media agencies in a bid to promote South Australia. However many turned... View This »
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How Do Consumers Perceive Apple Without Steve Jobs?
More than a fifth of consumers have less faith in Apple following the death of the company’s founder Steve Jobs, according to a new survey conducted by London PR. But concerns that his passing may lead to less sales for Apple could be unfounded as it seems the publicity following his death could have done much to promote the brand and its products including the iPad and iPhone in the run up... View This »
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Calendar Story Gets Purrfect Coverage
Daily Mail online readers may have had a bit of a shock this morning to find an article about a Christmas calendar featuring what looks like lifesize felines playing a selection of musical instruments. They need not have worried about an Animal Farm type scenario however as the West Sussex company behind the calendar – Maverick Arts – cleverly used cats to pose for pictures and then... View This »
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Betfair Stunt Is A Cut Above The Rest
A few weeks ago we blogged about a great stunt from Betfair who at the time were coding women’s’ behinds, but they might have just gone one better with their latest stunt. The betting site are now backing FA Cup underdogs Bromley FC during their match against League One side Leyton Orient tomorrow. How I hear you cry? By trimming QR codes into the hair on the Bromley's starting line-up's... View This »
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Big Slipper Makes A Big Splash
Ever ordered an item of clothing only to find it doesn’t fit properly? I’m guessing for most of us the answer is yes. A common occurrence, a hazard of online shopping, all in all not that interesting. However, when the item you’ve ordered arrives 100 times bigger than expected, well then you have a story. This is exactly what happened to Tom Boddingham, who upon ordering a pair of size 14.5... View This »
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Cheeky Dinosaur A Surprise PR Success For M&S
How do you deal with the complaint of a disgruntled customer whilst winning positive media coverage in the process? By sending him a drawing of a smiling dinosaur of course! This unusual course of action was taken by Marks and Spencer employee Steve Jones to apologise for a recent case of poor customer service at their Taunton store. Customer Bill Bennett wrote to the store to complain after... View This »
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'The Situation' Fights Back
A few weeks ago we covered an excellent stunt by Abercrombie & Fitch, who told the world they had paid Jersey Shore star Mike ‘The Situation’ Sorrentino to NOT wear their clothes. It was a shrewd move to create a buzz around their label and also helped them to distance themselves from the show’s trashy appeal. It seems however that the PR stunt may have backfired with Mr Sorrentino set to... View This »