We are celebrating today after our MuscleFood PR campaign reached more than 1,000 items of editorial media coverage logged as a result of our activity! All editorial coverage – nothing paid for here, we don’t count adverts!

We have been working with the online health retailer on a retained basis since August 2014 and have won coverage in just about every national newspaper and magazine.

As with all of our work there has been a strong online focus with the MuscleFood PR campaign and we have been able to achieve an SEO rich hyperlink from around one in four of all media items logged during the campaign.

When we crunched the numbers we found we had logged 1065 items of media coverage since we began and 271 media hyperlinks from sites such as Telegraph.co.uk, Mirror.co.uk, theSun.co.uk and DailyMail.co.uk.

It means we have averaged more than one piece of coverage every working day of the campaign over more than three years. And as well as high quantity we have also enjoyed fantastic quality coverage as well.

Stunning Growth

It’s been great to be a part of Muscle Food’s stunning growth story. When we profiled the brand with the Telegraph earlier this year they had surpassed £100m in sales – very impressive for a brand which only launched in 2013.

Musclefood.com founder Darren Beale said: “London PR has played an important part in our growth by consistently delivering national media coverage and links, month after month, year after year.”

This is our fifth campaign to go past the 1,000 media hits landmark over the past ten years. We have also achieved a similar volume of results for LondonOffices.com, HairTrade.com, PromotionalCodes.org.uk and London School of Marketing. (EDIT, actually our sixth campaign to go past the 1,000 mark. I was forgetting our work with My1stYears).

London PR director Steve McComish said: “We pride ourselves on helping to build online brands and it is always very rewarding to achieve such widespread media coverage for young online companies.

“Muscle Food are one of our very favourite clients to work with so it’s particularly gratifying to be able to deliver such incredible results both in terms of media items logged and media hyperlinks earned.

“When we began working with them the brand was a start up but in the years since they have crossed over into the mainstream and become a very recognisable brand. It’s fantastic to have played a part in their success and we are very much looking forward to continuing to tell their great story as the brand grows still further.”


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