Lease Car

CLIENT: LeaseCar.uk and LeaseVan.co.uk

ABOUT THIS PROJECT:

Our campaign for vehicle leasing specialists LeaseCar.uk and sister site LeaseVan.co.uk has been accelerating faster than Lewis Hamilton at Monaco so we thought it might be timely to review results to date.

We started on the campaign for LeaseCar.uk back in September 2017, with LeaseVan.co.uk getting underway one month later. Right from month one we were able to deliver a wide spread of media coverage and links and this has built momentum as the campaigns have rolled forward.

Our strategy has been to create content offering useful driving hacks and car ownership tips as well as quirky campaigns aimed at road users. Some recent highlights have included our Bus Lane Mums story where we had the site spearhead a campaign for time poor working parents to be allowed to use bus lanes for the school run. The regionals really got behind this one with mountains of coverage and links flooding in. See Google news grab below.

The results have been very strong with each site hitting more than 100 coverage items a month at times. In total we have delivered more than 1,300 coverage items and over 400 links during the campaign. Links have come from just about every major news site in the UK (and a few international sites as well).

London PR MD Steve McComish said: “Online media coverage and links from media sites are more important now than at any time in the past. What’s more a growing number of online businesses are turning to digital PR to help them achieve the online profile they deserve.

“The team have been doing a cracking job on Lease Car and Van with well over a thousand coverage items achieved now in less than a year and a half. This online profile and the accompanying 400 media links into the client’s site will have massive SEO benefits.”

Our results breakdown month by month (up to Feb 4, 2019):

Lease Car Articles Links
September 2017 40 9
October 2017 114 78
November 2017 25 1
December 2017 30 9
Total Lease Car 2017 (September to December) 209 97
January 2018 10 1
February 2018 67 20
March 2018 39 21
April 2018 133 11
May 2018 13 4
June 2018 15 4
July 2018 43 10
August 2018 24 13
September 2018 10 10
October 2018 130 6
November 2018 109 22
December 2018 16 11
Total Lease Car 2018 609 133
January 2019 101 34
February 2019 1 1
Total Lease Car (to date) 929 265

 

 

Lease Van Articles Links
October 2017 15 7
November 2017 24 14
December 2017 22 4
Total Lease Van 2017 (October to December) 61 25
January 2018 8 5
February 2018 5 3
March 2018 20 5
April 2018 16 3
May 2018 11 5
June 2018 26 24
July 2018 105 15
August 2018 12 8
September 2018 26 5
October 2018 14 9
November 2018 24 14
December 2018 12 4
Total Lease Van 2018 279 100
January 2019 33 18
February 2019 0 0
Total Lease Van (to date) 373 143

 

Lease Car & Van Articles Links
September 2017 40 9
October 2017 129 85
November 2017 49 15
December 2017 52 13
Total Lease Car & Van 2017 (September to December) 270 122
January 2018 18 6
February 2018 72 23
March 2018 59 26
April 2018 149 14
May 2018 24 9
June 2018 41 28
July 2018 148 25
August 2018 36 21
September 2018 36 15
October 2018 144 15
November 2018 133 36
December 2018 28 15
Total Lease Car & Van 2018 888 233
January 2019 143 52
February 2019 1 1
Total Lease Car & Van (to date) 1301 408