CLIENT: LeaseCar.uk and LeaseVan.co.uk
ABOUT THIS PROJECT:
Our campaign for vehicle leasing specialists LeaseCar.uk and sister site LeaseVan.co.uk has been accelerating faster than Lewis Hamilton at Monaco so we thought it might be timely to review results to date.
We started on the campaign for LeaseCar.uk back in September 2017, with LeaseVan.co.uk getting underway one month later. Right from month one we were able to deliver a wide spread of media coverage and links and this has built momentum as the campaigns have rolled forward.
Our strategy has been to create content offering useful driving hacks and car ownership tips as well as quirky campaigns aimed at road users. Some recent highlights have included our Bus Lane Mums story where we had the site spearhead a campaign for time poor working parents to be allowed to use bus lanes for the school run. The regionals really got behind this one with mountains of coverage and links flooding in. See Google news grab below.
The results have been very strong with each site hitting more than 100 coverage items a month at times. In total we have delivered more than 1,300 coverage items and over 400 links during the campaign. Links have come from just about every major news site in the UK (and a few international sites as well).
London PR MD Steve McComish said: “Online media coverage and links from media sites are more important now than at any time in the past. What’s more a growing number of online businesses are turning to digital PR to help them achieve the online profile they deserve.
“The team have been doing a cracking job on Lease Car and Van with well over a thousand coverage items achieved now in less than a year and a half. This online profile and the accompanying 400 media links into the client’s site will have massive SEO benefits.”
Our results breakdown month by month (up to Feb 4, 2019):
|Total Lease Car 2017 (September to December)||209||97|
|Total Lease Car 2018||609||133|
|Total Lease Car (to date)||929||265|
|Total Lease Van 2017 (October to December)||61||25|
|Total Lease Van 2018||279||100|
|Total Lease Van (to date)||373||143|
|Lease Car & Van||Articles||Links|
|Total Lease Car & Van 2017 (September to December)||270||122|
|Total Lease Car & Van 2018||888||233|
|Total Lease Car & Van (to date)||1301||408|