Every year on 8 March, the world comes together to celebrate the achievements of women. So we decided to take a look at how brands are getting involved with some of the best International Women’s Day PR campaigns.
International Women’s Day always seems to create a brilliant discussion through social media, and nowadays, it’s something that big brands always seem to be apart of.
So to celebrate this amazing day for women, we’re showing you our favourite campaigns that caught our eye yesterday.
YouTube released a very powerful video for International Women’s Day 2017 to shine a spotlight on inspirational women.
The video combines female vloggers who have made a name for themselves on the social platform, along with famous women who inspire, such as Ellen DeGeneres and former US secretary of state Condoleezza Rice.
To accompany the video, YouTube is encouraging users to upload a video of women who inspire them, along with the hash tag #HerVoiceIsMyVoice.
Burger King’s Burger Queen
To celebrate IWD, Burger King launched a search for its Burger Queen in China. They launched a video, which asked the question ‘Can you be our Burger Queen?’ across the Burger King China social media platforms, and it had over 60 million views.
Many female respondents were quick to ask how they could be crowned. This led to many women rushing to stores to ask. Burgers were then given to them in boxes which had a question printed on top. This asked ‘Do you want to know who our Burger Queen is?’ When the women opened the box, they found a mirror inside topped with a little crown and a message saying ‘Every one of you is our Burger Queen’.
Proctor & Gamble, the consumer-goods company, who own beauty brands like Pantene, Olay and SK-II have launched a #WeSeeEqual campaign, which is raising awareness around the equality of women through thought-provoking videos.
Smirnoff Equalising Music
Yesterday, Smirnoff launched a three-year gender equality campaign called Equalising music.
Currently, 90% of festival headliners in the UK are male. So to change this, the brand has teamed up with Fabric, Live Nation, Spotify and numerous female artists to kick-start the campaign.
Their aim is to establish gender parity across the music industry, with a particular focus on electronic music.
They have announced multiple theme projects. These include a documentary that highlights challenges facing women in the industry and a Spotify Smirnoff Top 50 playlist, which features some of the most prominent female voices in electronic music, including Annie Mac, Moxie and The Black Madonna.
Live Nation are currently in talks to discuss how they can help bring about change over the next three years, and the iconic London nightclub Fabric is offering free workshops for women starting their careers in the field of electronic music.
In a bid to double its proportion of new entrant pilots, EasyJet operated a flight with an all-female crew to mark IWD.
Kate McWilliams, who at 27 is the world’s youngest female captain, captained the flight, and a large proportion of the airport’s ground staff were also women, which meant a total of 15 female workers were involved.
In correspondence with International Women’s Day, Snapchat launched 3 filters that celebrate some of history’s best-known female figures.
For 24 hours, users were able to send a selfie with an overlay of Frida Kahlo, Marie Curie or Rosa Parks.
The company also covered events that took place around the world via an International Women’s Day story within the app.
Another winning London PR blog post.