CLIENT: HairTrade.com

DATE: From February 2014

ABOUT THIS PROJECT

We have been working with the online retailer since the beginning of 2014 helping build the brand through consistent media coverage in women’s and mainstream outlets.

We have been very targeted in our campaign which has combined PR, social and SEO. Since working with us the brand has gone from zero media attention to consistent coverage and SEO rich hyperlinks from women’s titles such as GlamourHarper’s Bazaar and the Stylist as well as mainstream coverage and yet more links.

And when we put together a handy, helpful guide to women’s grooming aimed at men we scored even more coverage and links galore – this time from the male focused media.

Overall we’ve helped the brand reach more than 400 million people with some fantastic content which has helped us deliver 1335 SEO rich hyperlinks into the client’s website – all organic and not paid for.

Read more about our work.