Over recent weeks we have been working with Gogglebox star Jonathan Tapper to tell the story of how he has lost weight thanks to our long standing client musclefood.com.

The dad of two, who starred in the Channel 4 reality hit, has lost three stone in as many months, going from more than 21 stone to just 18 and a half after following musclefood’s healthy eating and exercise programme Do The Unthinkable. He turned to musclefood’s programme after doctors told him he had developed diabetes.

We have been working on the story behind the scenes for some weeks so it’s great to be able to go public with a full pitch to media this morning. The story has been well received with pieces live in the Daily Mirror, Metro, Daily Express The Sun, Daily Mail, Heat, OK, Hello, Lad Bible, and many more.

London PR account director Sarah Samways said: “It’s been great working with Jonathan to tell the story of his incredible transformation with musclefood’s Do The Unthinkable programme. As one of the stars of Gogglebox Jonathan is probably one of the UK’s most recognisable couch potatoes so I’m sure his amazing weightloss will inspire many others to put on their trainers and get off the sofa.

“We have been delighted by the response from media today with lots of lovely coverage for Jonathan and our client. Musclefood’s Do The Unthinkable programme really is one of the easiest health and weightloss programmes to follow and one of the most effective.”


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