Gardening PR: We’ve been busy doing shed loads of work with the UK’s leading manufacturer and retailer of garden buildings BillyOh.com for the past two months after winning selection as their PR agency in September.
As well as working to raise the profile of BillyOh.com through online coverage we are also aiming for media coverage and SEO friendly hyperlinks for BillyOh’s sister brand Garden Buildings Direct with a particular focus on lifestyle press and online magazines.
We have a lot of experience in the gardening sector through our work with online garden centre gardeningexpress.co.uk who we have worked with on various projects for a number of years. So it was great to be able to bring our experience to a new retained PR brief.
The London PR team have been busy brainstorming ideas and getting outside into our gardens to rake through the autumn leaves for inspiration.
The campaign has gotten off to a terrific start with 115 items of media coverage logged in less than two months – a total which is climbing every day. Even more impressively we have managed to earn 43 quality media hyperlinks into the client’s sites. So a ratio of more than a third of all coverage items are linking which is very pleasing.
London PR director Steve McComish said: “The whole team have been having a great time coming up with creative ideas for BillyOh.com and sister site Garden Buildings Direct. It’s great to see those ideas develop into some fantastic media coverage and links for the client.
“Unlike gardening SEO is not a seasonal business and it pays for brands to take an all year round view of their PR and communication strategies. We are looking forward to shed loads more coverage, and links, to come.”
© London PR 2017