We began working with Jersey based online hair and beauty retailer Fabriah.com in August 2012. The website sells professional hair care products at competitive prices.
We used a mix of products, offers and survey based news pieces to put the brand in front of millions of potential new customers in the UK national press.
The campaign was a great success. In 12 months we won 534 items of media coverage and more than 100 links into Fabriah.com. Newspaper highlights included the Telegraph, Sunday Times, Daily Mirror and Daily Mail. Magazine highlights included pieces in Glamour, Marie Claire, and Cosmopolitan.
London PR director Steve McComish said: “We’ve had a great year winning national coverage and links for Fabriah. The team at London PR has a wealth of experience in the hair and beauty sector so it’s been wonderful to use our expertise and contacts to deliver some wonderful results for Fabriah.”
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