CLIENT: Eat17 (London dining and retail chain)
DATE: Commenced January 2018
ABOUT THIS PROJECT:
We began working with exciting food retail and dining chain Eat17 at the beginning of 2018. Our strategy was to highlight the retailer’s backstory and USP – they champion local produce and share the aisles with local producers so that each of their locations is truly unique – something that makes them really stand out at a time when every town high street seems to have the same retailers and every supermarket looks identical.
The media loved our approach and we were soon managing demands from journalists eager to feature the client. We started by welcoming the BBC Three Counties video team to Eat17’s latest store in Bishop’s Stortford, Herts and quickly followed up with this profile in the Daily Mirror online.
As well as mountains of trade and regional coverage we also won some valuable quality national media coverage including substantial pieces in The Times, both in print (scan below) and online as well as in the Daily Telegraph (also below).
We absolutely love the video the BBC team made during their visit and we feel it really highlights this incredible store – click below to watch.
As of October 2018 opportunities to view stand at 203 million.
See more of our work.
© London PR 2018