E-cig PR campaign: Leading electronic cigarette retailer ECigaretteDirect.co.uk hired the London PR team at the beginning of the year to deliver a multi-stranded campaign which would raise their profile in the national media.

Key campaign objectives were to raise awareness of the firm and their electronic cigarette amongst the British public. Through a combination of media comment, well timed news articles, customer case studies and reader offers the firm has received hundreds of pieces of coverage in the national press.

Coverage of note includes; Daily Express, Hello!, Sun, Mail on Sunday, Scotsman, London Evening Standard, The Wright Stuff, OK!, Woman & Home, Huffington Post, ITV, Female First and five pieces in the Mail Online.

As well as the widespread awareness raised through the campaign, the site has also seen significant SEO benefits from more than 50 authority links from high ranking news sites.

James Dunworth, from ECigaretteDirect.co.uk said: “The team at London PR are always brimming with ideas – ideas that get results. That’s why London PR has consistently got us national media exposure, month after month after month.”

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