Free latte: Starbucks Initiative All Froth and No Substance?

Starbucks offered free latte: Consumers we like to think we’re winning, that we’re beating the corporate machine, that as Starbucks quote in their ad, “We aren’t just a reference number, an IP address.” Which is why, given the chance to get anything for free, we will...

How to use Instagram to market your business

Instagram is a social media website and online marketing tool that too many businesses forget about. However, if your brand isn’t on Instagram you’re missing out on engaging hundreds of thousands of potential new customers. In this blog post we answer some...

The PR power of job offers

PR Job offers: Offering a unique role within a company is a popular stunt which can work incredibly well and gain some great coverage. We experienced this first hand back in 2012 when we helped offered Harper Beckham a job to be the face of personalised baby gift...

World Cup Flops Bite Sponsors Hard

World Cup Flops: England’s early exit from the World Cup must have massively frustrated the brands who chose to sponsor team members. Several of the England squad had accepted lucrative deals to sponsor products ranging from shampoo and deodorant to crisps and...

Walkers Tweet to Eat Campaign – our PR campaign of the week

The Walkers tweet to eat campaign has been named our favourite of the week. As part of their long standing ‘Do us a Flavour’ campaign, Walkers have launched the very first tweet activated vending machines in London To recap: Walkers took over three bus...

Femfresh Facebook Page Sparks Social Media Backlash

Femfresh Facebook row: It’s been a bad week for ladies hygiene product Femfresh. The brand suffered a huge social media backlash for a perceived inability to use the word “vagina”.   On their Facebook page Femfresh refer to their product as: “One of the kindest...