The title of this post, Never use a disaster to market yourself, may seem a little odd. But you would be amazed how many organisations fall into this trap. It’s one of the PR book’s fundamental rules but worth looking at once again in reflection of the...
Hiring social media influencers? Do your research first. Using social media influencers to promote brands is big business and has had a huge impact on PR strategies and campaigns. Done well, it can have a huge impact and the right influencers can really help to move...
Our latest weight loss PR campaign has gotten off to a great start with coverage secured across a wide range of media leading directly to an ‘astonishing’ sales boost for our client Skinny Sprinkles. The company first approached us in late June with an all...
Here at London PR we are big fans of Paddy Power and their eye catching PR stunts. The bookmaking chain have a great PR team (and agency Taylor Herring) and have delivered some memorable stunts over the past few years. But their latest ruse hasn’t gone as well...
Love is the air this week for our client Mutual Attraction, who have been busy speaking to the press about the UK’s most talked about reality show, Love Island. This year the dating contest has stormed the television ratings and has been one of the most successful...
PR is like football in many ways. You have to be on top of your game when you run out onto the pitch and it requires careful tactics and excellent team working skills. It’s also important to remember that it’s never a goal until the ball’s in the...
