It's been a fantastic week for our client Darren Stanton.
Darren is well known in the Midlands as a psychic entertainer who also does some corporate work.
We have been working with him since November and have concentrated on his corporate offering, positioning him as "The human lie detector" and a leading consultant in corporate deception.
We felt his website, DarrenStanton.com, was "too spooky" and urged him to launch a new website, which clearly differentiated his corporate and psychic work.
He launched his brand new corporate site DarrenStanton.co.uk last Monday.
As soon as the site was live we offered him out as a lie detection expert to the tabloids.
Our timing was perfect - we hit just as Cheryl Cole announced her separation from her husband Ashley. The red tops had an appetite for a story about "How to spot a liar."
On Wednesday we won him coverage in The Sun (click here). The piece also went up online with a hyperlink to Darren's site here.
Today the story was picked up by the Daily Mail (Click here).
The coverage was worth easily £60,000 in advertising value equivalent terms.
Darren's new website enjoyed 360,000 unique visitors in the 24 hours following publication. Not bad for a site that had only been live a few days.
Yet another example of the awesome power of PR.
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