Guaranteed Results

Our fellow public relations professionals thought the London PR team had gone crazy when we introduced a money back guarantee on national media coverage for our clients in 2009, but the clients loved it! The truth is that we don’t see our guarantee as a risk. We happen to think that PR agencies shouldn’t be billing clients unless they get results – but sadly our view isn’t shared by many in the industry.

Time and time again clients come to us jaded with the PR profession. They tell a sadly similar story: their last PR agency talked a great talk but when it came to it, they failed to walk the walk. We have even been told horror stories of agencies billing for all kinds of ludicrous and unreasonable expenses – without ever delivering any real value to the client. No! PR doesn’t have to be like that!

At London PR we are passionate about adding value for our clients and providing them with real, tangible results. That is why we introduced our guarantee.

When a client retains our services they are guaranteed national media coverage worth more than their spend with us in advertising value equivalent. That means they’ll get more coverage than if they bought an ad (and remember independent studies have shown that editorial content is three times as effective as advertising). If we fail to deliver we will waive our fees. But that won’t happen because we always deliver. Most of our clients enjoy national media coverage worth many times more than their spend with us. The guarantee is just our way of putting our money where our mouth is and letting clients know how motivated we are to get fantastic results for them. We think that’s the way PR should be.