Adidas PR shocker

Adidas PR shocker

The news about today’s PR shocker from mega sportswear brand Adidas confirms that even the biggest brands sometimes make mind numbing PR mistakes. It seems the marketing team at Adidas emailed all the participants in this year’s Boston Marathon congratulating them on...
Brewdog PR disaster

Brewdog PR disaster

This week its a round of applause for everyone’s favourite crayon maker while punk brewers Brewdog suffer a PR disaster. Heroes: Crayola Crayola have taken advantage of both National Crayon Day (March 31) and April Fools Day falling next to each other by announcing...
Pepsi ad leaves a sour taste

Pepsi ad leaves a sour taste

Time for our look at the PR Heroes and Villains of the past week and we found Pepsi’s latest ad left a sour taste in the mouth. PR heroes: Snapchat April Fool’s Day can often feel like drawn out affair when it comes to PR stunts, but luckily Snapchat managed to...